A Framework for Marketing Management: Integrated with Pharmasim: Integrated PharmaSim Simulation Experience - Brossura

Kotler, Philip; Keller, Kevin; James, Stu

Brossura

ISBN 10: 0136083447 ISBN 13: 9780136083443

Casa editrice: Pearson College Div, 2008

Riassunto

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Su questo libro

Product Description

Book by Kotler Philip Keller Kevin Simulations Interpretiv

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0136083447
• ISBN 13: 9780136083443
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 391
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia