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A Framework for Marketing Management: Integrated with Pharmasim: Integrated PharmaSim Simulation Experience - Brossura
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Book by Kotler Philip Keller Kevin Simulations Interpretiv
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson College Div
- Data di pubblicazione2008
- ISBN 10 0136083447
- ISBN 13 9780136083443
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione4
- Numero di pagine391
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A Framework for Marketing Management: Integrated with Pharmasim
Editore:
Pearson College Div, 2008
ISBN 10: 0136083447
ISBN 13: 9780136083443
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Brossura
Da: Dream Books Co., Denver, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Codice articolo DBV.0136083447.G
Quantità: 1 disponibili
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A Framework for Marketing Management: Integrated with PharmaSim
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. Codice articolo G0136083447I3N00
Quantità: 1 disponibili
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A Framework for Marketing Management: Integrated with PharmaSim
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. Codice articolo G0136083447I3N00
Quantità: 1 disponibili