Articoli correlati a A Framework for Marketing Management: Integrated with...

A Framework for Marketing Management: Integrated with Pharmasim: Integrated PharmaSim Simulation Experience - Brossura

Kotler, Philip; Keller, Kevin; James, Stu

 
9780136083443: A Framework for Marketing Management: Integrated with Pharmasim: Integrated PharmaSim Simulation Experience
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ISBN 10: 0136083447 ISBN 13: 9780136083443
Casa editrice: Pearson College Div, 2008

Sinossi

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Kotler Philip Keller Kevin Simulations Interpretiv

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson College Div
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
0136083447
ISBN 13 
9780136083443
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
391
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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