E-commerce 2011: Business, Technology, Society - Rilegato

Laudon, Kenneth C.; Traver, Carol Guercio

Rilegato

ISBN 10: 0136091199 ISBN 13: 9780136091196

Casa editrice: Pearson College Div, 2010

Riassunto

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

Su questo libro

Product Description

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0136091199
• ISBN 13: 9780136091196
• Rilegatura: Copertina rigida
• Numero di pagine: 812
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia