Strategic Marketing Problems: Cases and Comments: Cases and Comments: United States Edition - Rilegato

Kerin, Roger A.; Peterson, Robert A.

Rilegato

ISBN 10: 0136107060 ISBN 13: 9780136107064

Casa editrice: Pearson College Div, 2009

Riassunto

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.

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Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0136107060
• ISBN 13: 9780136107064
• Rilegatura: Copertina rigida
• Numero di pagine: 708
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia