Services Marketing: People, Technology, Strategy - Rilegato

Lovelock, Christopher H.; Wirtz, Jochen

 
9780136107217: Services Marketing: People, Technology, Strategy

Sinossi

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Lovelock Christopher H Wirtz Jochen

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