Articoli correlati a The Strategy and Tactics of Pricing: A Guide to Profitable...

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making (College Version): United States Edition - Brossura

Nagle, Thomas T.; Holden, Reed K.

 
9780136690603: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making (College Version): United States Edition
Brossura
ISBN 10: 0136690602 ISBN 13: 9780136690603
Casa editrice: Taylor & Francis, 1994

Sinossi

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Nagle Thomas T Holden Reed K

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Taylor & Francis
Data di pubblicazione
1994
Lingua
Inglese
ISBN 10 
0136690602
ISBN 13 
9780136690603
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
400
Contatto del produttore
non disponibile
Persona responsabile
non disponibile