Sinossi
The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today’s competitive new sales environment—with 53 case studies drawn from real life.
The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling, group selling and teleconferencing, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Plus, you’ll also discover, step-by-step, the secrets of how to:
• Analyze the customer’s psyche to determine your selling strategy
• Cash in on the callbacks and follow-up visits
• Make more effective use of the telephone
• Get great leads from satisfied clients
• Profit from telemarketing
• Make sure a closed sale stays closed
Highlighted by actual real-world examples that demonstrate these successful strategies and techniques in action, Secrets of Closing Sales gives you the tested tools you need to double or even triple your current income.
“The appeal of this . . . is in the stories and closing lines collected from master salespeople. You’ll be struck by how simple and effective many techniques are.”—Executive Book Summaries
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Roy Alexander heads his own consulting firm in New York City and is particularly noted for his sales and communications consultations in energy-related fields.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Secrets of Closing Sales: 6th Edition (Business Classics (Paperback Prentice Hall))
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Penguin Publishing Group, 1997
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ISBN 13: 9780136715122
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Secrets of Closing Sales: 6th Edition (Prentice Hall Business Classics)
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Secrets of Closing Sales: 6th Edition (Business Classics (Paperback Prentice Hall))
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Penguin Publishing Group, 1997
ISBN 10: 0136715125
ISBN 13: 9780136715122
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Secrets of Closing Sales: 6th Edition (Business Classics (Paperback Prentice Hall))
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ISBN 13: 9780136715122
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Secrets of Closing Sales: 6th Edition (Business Classics (Paperback Prentice Hall))
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Secrets of Closing Sales: 6th Edition
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ISBN 10: 0136715125
ISBN 13: 9780136715122
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Secrets of Closing Sales: 6th Edition
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ISBN 10: 0136715125
ISBN 13: 9780136715122
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