Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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9780137021338: Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies. Whether you're launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You'll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it-now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion-and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works-and read it today. Includes online access to state-of-the-art marketing allocation software!

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Shellye Archambeau
ISBN 10: 013702133X ISBN 13: 9780137021338
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Descrizione libro Condizione libro: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX.NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABEJULNAD593

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2.

Leonard M. Lodish, Howard Lee Morgan, Shellye Archambeau
Editore: Pearson Education (US), United States (2009)
ISBN 10: 013702133X ISBN 13: 9780137021338
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Descrizione libro Pearson Education (US), United States, 2009. Paperback. Condizione libro: New. 231 x 160 mm. Language: English . Brand New Book. Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors decades of research and consulting, their cutting-edge work in Wharton s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500 s fastest-growing companies. Whether you re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it-now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion-and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works-and read it today. Includes online access to state-of-the-art marketing allocation software!. Codice libro della libreria AAS9780137021338

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Leonard M. Lodish, Howard Lee Morgan, Shellye Archambeau
Editore: Pearson Education (US), United States (2009)
ISBN 10: 013702133X ISBN 13: 9780137021338
Nuovi Paperback Quantità: 1
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The Book Depository
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Descrizione libro Pearson Education (US), United States, 2009. Paperback. Condizione libro: New. 231 x 160 mm. Language: English . Brand New Book. Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors decades of research and consulting, their cutting-edge work in Wharton s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500 s fastest-growing companies. Whether you re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it-now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion-and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works-and read it today. Includes online access to state-of-the-art marketing allocation software!. Codice libro della libreria AAS9780137021338

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Leonard M. Lodish, Howard Lee Morgan, Shellye Archambeau
Editore: Pearson Education (US) 2007-03-21, Upper Saddle River (2007)
ISBN 10: 013702133X ISBN 13: 9780137021338
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Descrizione libro Pearson Education (US) 2007-03-21, Upper Saddle River, 2007. paperback. Condizione libro: New. Codice libro della libreria 9780137021338

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Descrizione libro 2007. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780137021338

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Descrizione libro 2007. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780137021338

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Leonard M. Lodish
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Descrizione libro Pearson Education, 2007. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780137021338

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Leonard M. Lodish, Howard Lee Morgan, Shellye Archambeau
Editore: Pearson Education (US)
ISBN 10: 013702133X ISBN 13: 9780137021338
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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Leonard M. Lodish, Howard Lee Morgan, Shellye Archambeau, Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies. Whether you're launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You'll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it-now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion-and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works-and read it today. Includes online access to state-of-the-art marketing allocation software!. Codice libro della libreria B9780137021338

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Lodish, Leonard M.Morgan, Howard L.Archambeau, Shellye
Editore: Prentice Hall
ISBN 10: 013702133X ISBN 13: 9780137021338
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Descrizione libro Prentice Hall. Condizione libro: New. Brand New. Codice libro della libreria 013702133X

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Lodish, Leonard M.
Editore: FT Press (2007)
ISBN 10: 013702133X ISBN 13: 9780137021338
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Descrizione libro FT Press, 2007. Paperback. Condizione libro: New. Codice libro della libreria 013702133X

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