Practice of Public Relations, The:International Edition - Brossura

Fraser, Seitel

 
9780137058310: Practice of Public Relations, The:International Edition

Sinossi

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

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