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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00076210585
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00075646008
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Editore:
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Fair. 8th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0137228511-7-1
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Codice articolo G0137228511I3N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Editore:
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
Antico o usato
Rilegato
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Fair. 8th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0137228511-7-18
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
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hardcover. Condizione: Very Good. 8th. Used - Very Good. Codice articolo 4-GG-5-0167
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_423833449
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: Library House Internet Sales, Grand Rapids, OH, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. Piece(s) of the spine missing. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Codice articolo 123511029
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780137228515. Codice articolo 9611076
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Marketing Management
Da: Hamelyn, Madrid, M, Spagna
Valutazione del venditore 4 su 5 stelle
Condizione: Bueno. : La octava edición de este clásico mundial destaca las tendencias y desarrollos más recientes en marketing global. Enfatiza la importancia del trabajo en equipo entre el marketing y todas las demás funciones del negocio; introduce nuevas perspectivas en la planificación estratégica exitosa del mercado; y presenta ejemplos adicionales de empresas de acción creativa, centrada en el mercado y orientada al cliente. Kotler subraya la importancia de las computadoras, las telecomunicaciones y otras nuevas tecnologías para mejorar la planificación y el rendimiento del marketing. EAN: 9780137228515 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Pearson Idioma: en Páginas: 816 Formato: tapa dura. Codice articolo Happ-2025-08-27-ebcb0b43
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