Data Mining: A Hands-On Approach for Business Professionals - Brossura

Groth, Robert

 
9780137564125: Data Mining: A Hands-On Approach for Business Professionals

Sinossi

A book/CD-ROM on how data mining works and how to profit from it, detailing practical applications in finance and insurance, retail and marketing, medicine, and telecommunications. Contains chapters on the data mining process and marketplace, software, industry applications, and data warehouses, plus a list of vendors. The CD-ROM contains trial versions of three leading data mining products for Windows. For business professionals including marketers, systems analysts, and database administrators. A background in statistics is not required. Annotation c. by Book News, Inc., Portland, Or.

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Book by Groth Robert

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