Developing a Creative and Innovative Integrated Marketing Communications Plan: A Working Model - Brossura

Ogden, James R.

 
9780137783335: Developing a Creative and Innovative Integrated Marketing Communications Plan: A Working Model

Sinossi

  • For advertising and marketing courses in the schools of business and journalism.
  • Able to be used as both a stand alone item or a supplement to current advertising books, this “how to” book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

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Product Description

Book by Ogden James R

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