Articoli correlati a Principles of Marketing (19th Edition) RENTAL EDITION

Principles of Marketing (19th Edition) RENTAL EDITION - Rilegato

Philip Kotler; Gary Armstrong; Sridhar Balasubramanian

 
9780137864898: Principles of Marketing (19th Edition) RENTAL EDITION
Rilegato
ISBN 10: 0137864892 ISBN 13: 9780137864898
Casa editrice: Pearson Inc., 2023

Sinossi

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

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Editore
Pearson Inc.
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
0137864892
ISBN 13 
9780137864898
Rilegatura
Copertina rigida
Contatto del produttore
non disponibile
Persona responsabile
non disponibile