A Framework for Marketing Management + Interpretive Simulations Access Code Card Group B: Integrated with Pharmasim: Integrated PharmaSim Simulation ... Simulations Access Code Card Group B Package - Brossura

Kotler, Philip; Keller, Kevin; Interpretive Simulations

 
9780138151690: A Framework for Marketing Management + Interpretive Simulations Access Code Card Group B: Integrated with Pharmasim: Integrated PharmaSim Simulation ... Simulations Access Code Card Group B Package

Sinossi

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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