Sinossi
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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Product Description
Book by Nagle Thomas T
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_437531502
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_441816441
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. Codice articolo G0138515107I4N00
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making Nagle, Thomas T.
Da: RUSH HOUR BUSINESS, Worcester, MA, U.S.A.
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hardcover. Condizione: Very Good. Pages are clean with no markings. Codice articolo WAKINJO-0054-06-12-2025
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0138515107. Codice articolo 9301850
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Da: De Boeken van Wouter, Amsterdam, NEDER, Paesi Bassi
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Please note: below is a general description of how we classify our condition types. If you would like a closer look or have any specific questions, please feel free to send us a message, and we will gladly check it for you. Condition descriptions: UsedlikeNew: Barely any signs of use, almost like new. UsedGood: May show some light signs of use, such as slight discoloration or a name written on the front endpaper, but generally no markings or notes in the text. UsedAcceptable: Book in acceptable condition. May show signs of use, such as some discoloration, reading creases in the spine, underlining, notes, slight dirt on edges, dog-eared pages, or a bent spine. New: Book is new. ON 67-5 190523. Codice articolo 9780138515102
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The Strategy and Tactics of Pricing
Da: Biblios, Frankfurt am main, HESSE, Germania
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Condizione: Used. pp. xiii + 351. Codice articolo 1850428404
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-making
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002445615
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