The Strategy Process: Contexts and Cases - Brossura

Quinn, James Brian; Mintzberg, Henry

 
9780138540685: The Strategy Process: Contexts and Cases

Sinossi

Focusing on real issues in a full historical context, this compilation of cases illustrates the many complex threads of research and successful practice in the strategy field today. The book features cases which focus on international competition and represent the global dimensions of today's major strategy issues. Some of these cases involve both Japanese and European companies and their competitive strategies; analyze new joint ventures in worldwide competition; and raise issues that are on the cutting edge of strategy in the early 1990s (ie. Honda, Ford, Team Taurus).

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Quinn James Brian Mintzberg Henry

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.