Sinossi
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
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L'autore
JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.
CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).
Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com
Product Description
Book by Vogel Craig M Cagan Jonathan
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00086755914
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Creating Breakthrough Products : Innovation from Product Planning to Program Approval
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Creating Breakthrough Products : Innovation from Product Planning to Program Approval
Editore:
Pearson Education, Limited, 2001
ISBN 10: 0139696946
ISBN 13: 9780139696947
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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