Articoli correlati a New Marketing Practice: Rules For Success in a Changing...
Sinossi
Marketing is not about telling lies to secure a quick sale - and a lot of dissatisfied customers. The aim of successful marketing should be to establish, maintain and enhance long-term customer relationships at a profit, so that the objectives of both the parties involved is met. Building on this fundamental principle, David Mercer examines the powerful theories and practical rules which help managers segment the market, launch new products or brand existing ones, hone their pricing policies, advertise, do deals with competitors and control their public image.
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L'autore
David Mercer now teaches Business Studies at the Open University.
Product Description
Book by Mercer David
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- EditorePenguin
- Data di pubblicazione1997
- ISBN 10 0140240780
- ISBN 13 9780140240788
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine304
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Foto dell'editore
New Marketing Practice (Penguin Business)
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo V10I-00457
Quantità: 1 disponibili