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Cosa è andato storto nel mondo degli affari americano alla fine del XX secolo? Fino alla primavera del 2001, Enron incarnava il trionfo della New Economy. Temuta dai rivali, venerata dagli investitori, Enron apparentemente non poteva sbagliare. I suoi profitti aumentavano ogni anno; il prezzo delle sue azioni aumentava sempre di più; i suoi leader venivano salutati come visionari. Poi una giovane scrittrice di Fortune, Bethany McLean, scrisse un articolo che poneva una semplice domanda: come fa esattamente Enron a fare soldi? Nel giro di un anno Enron stava affrontando l'umiliazione e la bancarotta, la più grande nella storia degli Stati Uniti, che fece perdere agli americani la fiducia in un sistema che premiava i top insider con milioni di dollari, mentre i piccoli investitori perdevano tutto. Fu rivelato che Enron era un'azienda i cui affari erano un'illusione, un'illusione che Wall Street era disposta ad accettare anche se sapeva qual era la verità. Questo libro, completamente aggiornato per la versione tascabile, racconta la straordinaria storia della caduta di Enron.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Bethany McLean and Peter Elkind are Fortune senior writers. McLean's March 2001 article in Fortune, "Is Enron Overpriced?," was the first in a national publication to openly question the company's dealings. Elkind, an award-winning investigative reporter, has written for The New York Times Magazine and The Washington Post.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
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The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
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The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
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Penguin Books Ltd, 2004
ISBN 10: 0141011459
ISBN 13: 9780141011455
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Paperback. Condizione: Good. The fall of Enron was much more than a business scandal. Not only did the events of October 2001 have a more damaging effect on the markets than 9/11 but, like Watergate, it was an event that sent shivers throughout the whole world. This is an in-depth investigation of the fall of Enron. Codice articolo 00104519320
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The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
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Penguin Books Ltd, 2004
ISBN 10: 0141011459
ISBN 13: 9780141011455
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Paperback. Condizione: Good. The fall of Enron was much more than a business scandal. Not only did the events of October 2001 have a more damaging effect on the markets than 9/11 but, like Watergate, it was an event that sent shivers throughout the whole world. This is an in-depth investigation of the fall of Enron. Codice articolo CIN0141011459G
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Smartest Guys in the Room : The Amazing Rise and Scandalous Fall of Enron
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Penguin Books, Limited (UK), 2004
ISBN 10: 0141011459
ISBN 13: 9780141011455
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Paperback. Condizione: New. What went wrong with American business at the end of the 20th century?Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries. Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question - how, exactly, does Enron make its money?Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything. It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was. This book - fully updated for the paperback - tells the extraordinary story of Enron's fall. Codice articolo LU-9780141011455
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Smartest Guys in the Room : The Amazing Rise and Scandalous Fall of Enron
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Paperback. Condizione: new. Paperback. Fully updated for the paperback publication.What went wrong with American business at the end of the 20th century?Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries.Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question - how, exactly, does Enron make its money?Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a system that rewarded top insiders with millions of dollars, while small investors lost everything. It was revealed that Enron was a company whose business was an illusion, an illusion that Wall Street was willing to accept even though they knew what the real truth was. This book - fully updated for the paperback - tells the extraordinary story of Enron's fall. The fall of Enron was much more than a business scandal. Not only did the events of October 2001 have a more damaging effect on the markets than 9/11 but, like Watergate, it was an event that sent shivers throughout the whole world. This is an in-depth investigation of the fall of Enron. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780141011455
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