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Sinossi
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on. How good is your story?
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Informazioni sull?autore
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He’s been featured in the Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Editore:
Penguin Books Ltd, 2007
ISBN 10: 0141025026
ISBN 13: 9780141025025
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002314045
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Foto dell'editore
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Editore:
Penguin Books Ltd, 2007
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR006824658
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Condizione: Gut. 208 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Altersentsprechend nachgedunkelte/saubere Seiten in fester Bindung. Ausgabejahr:. 2007 Sprache: Englisch Gewicht in Gramm: 141 Taschenbuch, Maße: 12.8 cm x 1.4 cm x 19.6 cm. Codice articolo 661151223
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All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Editore:
Penguin Books Ltd, 2007
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antico o usato
Paperback
Da: Brit Books, Milton Keynes, Regno Unito
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Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 4180325
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All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Editore:
Penguin Books Ltd, 2007
ISBN 10: 0141025026
ISBN 13: 9780141025025
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Paperback
Da: Book Express (NZ), Shannon, Nuova Zelanda
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Paperback. Condizione: Good. 186 pages. cover worn creased, bumped, lieve that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is vi. Codice articolo 5107u
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All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World
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Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if youâre not satisfied with purchase please return item for full refund. Ships via media mail. Codice articolo OTV.0141025026.G
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All Marketers Are Liars
Da: Barclay Books, York, WA, Australia
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Paperback. 1. Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In "All Marketers Are Liars" Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on .and on. How good is your story? First published 2005. 2007. A paperback copy in very good condition. Codice articolo 5706488
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