SELEZIONATO PER IL PHYSICS WORLD BOOK OF THE YEAR 2019 ''Uno dei pensatori più profondi e originali della sua generazione di scienziati cognitivi. La sua sorprendente argomentazione ha implicazioni per la filosofia, la scienza e il modo in cui comprendiamo il mondo che ci circonda'' Steven Pinker ''La realtà è virtuale? È una domanda resa ancora più interessante da questo libro'' Barbara Kiser, Nature Vediamo il mondo così com'è veramente? In The Case Against Reality, lo scienziato cognitivo pioniere Donald Hoffman dice di no? vediamo ciò di cui abbiamo bisogno per sopravvivere. Le nostre percezioni visive non sono una finestra sulla realtà, ci mostra Hoffman, ma sono invece interfacce costruite dalla selezione naturale. Gli oggetti che vediamo intorno a noi non sono diversi dalle icone dei file sui desktop dei nostri computer: sebbene abbiano la forma di una piccola cartella sui nostri schermi, i file stessi sono costituiti da una serie di uno e zero, troppo complessi da comprendere per la maggior parte di noi. In modo simile, sostiene Hoffman, l'evoluzione ha modellato le nostre percezioni in illusioni semplicistiche per aiutarci a navigare nel mondo che ci circonda. Eppure oggi queste illusioni possono essere manipolate dalla pubblicità e dal design. Basandosi su trent'anni di influenti ricerche dello stesso Hoffman, nonché sulla biologia evolutiva, sulla teoria dei giochi, sulle neuroscienze e sulla filosofia, The Case Against Reality sostiene la tesi sconvolgente ma assolutamente convincente che il mondo non è per niente come lo vediamo attraverso i nostri occhi.
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Donald D. Hoffman is Professor of Cognitive Sciences at the University of California, Irvine. He is the author of Visual Intelligence (Norton, 1998), as well as over one hundred scholarly articles on various aspects of human perception and cognition. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception; the Rustum Roy Award of the Chopra Foundation; and the Troland Research Award of the US National Academy of Sciences. His 2015 TED Talk 'Do we see reality as it is?' has had over 2.9 million views.
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
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Paperback. Condizione: new. Paperback. A ground-breaking examination of human perception, reality and the evolutionary schism between the twoDo we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says- No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops- while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780141983417
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Paperback. Condizione: New. SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes. Codice articolo LU-9780141983417
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