Once passive recipients of the products and services companies created for them customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute.
Whereas in the 1990s competitive advantage was derived from the authors landmark notion of core competencies (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences.
Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers transparency, access, dialogues, and risk management and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as Competing for the Future a decade ago, this book will redefine strategy for the Information Age.
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Venkat Ramaswamy is a professor of marketing at the University of Michigan Graduate School of Business Administration. He lives in Ann Arbor, Michigan.
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Spese di spedizione:
EUR 9,37
Da: Regno Unito a: U.S.A.
Descrizione libro Condizione: VeryGood. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs4035151768
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780143061908. Codice articolo 9276697
Descrizione libro Condizione: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). Codice articolo 353-0143061909-vrg
Descrizione libro Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. Codice articolo bk0143061909xvz189zvxgdd