We Are Like That Only: Understanding the Logic of Consumer India

Bijapurkar, Rama

ISBN 10: 0143065971 ISBN 13: 9780143065975

Casa editrice: Penguin Books India Pvt Ltd, 2009

Riassunto

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market.<br><br>Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy.<br><br>‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’—From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Dettagli dell'edizione

• Editore: Penguin Books India Pvt Ltd
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0143065971
• ISBN 13: 9780143065975
• Rilegatura: Formato Kindle
• Numero di pagine: 312
• Contatto del produttore: non disponibile
• Persona responsabile: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; Bulgaria