Articoli correlati a Public Relations and Strategic Communication

Public Relations and Strategic Communication - Brossura

Sutherland, Karen; Ali, Saira; Khattab, Umi

 
9780190304607: Public Relations and Strategic Communication
Brossura
ISBN 10: 019030460X ISBN 13: 9780190304607
Casa editrice: OUP Australia & New Zealand, 2019

Sinossi

The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory.

Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession.

Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.

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Informazioni sull'autore

Dr Karen Sutherland is a multi-award-winning Lecturer in Public Relations and Social Media at the University of the Sunshine Coast in Queensland, Australia.

Saira Ali is a Lecturer in Public Relations at the University of the Sunshine Coast.

Dr Umi Khattab is a Senior Lecturer in Public Relations at the University of the Sunshine Coast.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
OUP Australia & New Zealand
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
019030460X
ISBN 13 
9780190304607
Rilegatura
Copertina flessibile
Numero di pagine
416
Contatto del produttore
non disponibile
Persona responsabile
Oxford University Press España S.A. of El Parque Empresarial
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