Articoli correlati a Public Relations in Practice
Sinossi
Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.
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Informazioni sugli autori
Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.
Kate S. Kurtin, PhD, is Assistant Professor of Communication Studies at California State University, Los Angeles (Cal State LA). She worked as an Account Planner in a few advertising agencies in the Boston area and then spent two years as a Market Researcher before returning to continue her education. Professor Kurtin is the faculty advisor for The Cal State LA PRSSA Chapter and the student-run marketing agency, ZenX-LA. Her main research interest is the media's effect on children, and she currently studies the evolving way that young people use media within this frame
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Public Relations in Practice
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Public Relations in Practice
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Paperback. Condizione: new. Paperback. Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that take students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR.This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.KEY FEATURESContemporary views and cases give students an insight into real-life, authentic public relations scenariosEach case features a distinct voice from public relations professionals, exploring different perspectives on multiple experiences and asking students to engage in their fieldThoughtful, practical cases across the country provide a variety of professional experiences. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780190912079
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