This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations.
Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives.
Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment.
The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.
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Overall, this book is a necessary inquiry into the state of propaganda and disinformation networks today. (Julia Rose DeCook, Convergence: The International Journal of Research into New Media Technologies)
Network Propaganda presents a great comprehensive overview of the architecture of the U.S. media ecosystem, using various methods such as data analysis, case studies, and textual analysis. With ample data and insightful analysis, this book is an important guide to seek ways to make democracy survive the current epistemic crisis. (Yeahin (Jane) Pyo, University of Illinois at Urbana-Champaign, International Journal of Communication)
[Network Propaganda] provides one of the most comprehensive studies of the US media ecosystem surrounding the 2016 election. (Felix Simon, journalist and researcher)
[Network Propaganda is] instantly a necessary text for those of us who study media ecologies. (Mike Goodwin, Senior Fellow at R Street Institute)
"There are a lot of books on networks, social media, propaganda, polarization and American politics. This is the best." - Cass Sunstein,Bloomberg, Best Books of 2018
Yochai Benkler is the Berkman Professor of Entrepreneurial Legal Studies at Harvard Law School, and faculty co-director of the Berkman Klein Center for Internet and Society at Harvard University. Robert Faris is the Research Director of the Berkman Klein Center for Internet and Society at Harvard University. Hal Roberts is a Fellow at the Berkman Klein Center for Internet & Society at Harvard University.
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