Now in new second edition, this comprehensive dictionary is a wide-ranging guide to all aspects of modern business, with over 5,000 entries covering topics from marketing and advertising to banking and international finance, and everything in between. It also includes terms from law and economics that are relevant to business, and covers aspects of computing and printing that a business person might be expected to know.
An especially unique and helpful feature of this book is its coverage of business jargon. From dead-cat bounce and the J-curve effect, through the intricacies of the Lady Macbeth strategy and market skimming, to the difference between broad and narrow money and w hat a shark-watcher does, A Dictionary of Business makes an ever expanding business vocabulary accessible to everyone. With its clear, concise entries and extensive cross-referencing, this is a guide that will give business people the answers they need quickly and effectively.
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"Will help to demystify terms such as bear hugs, white/grey knights, cash-cows and churning."--Times Higher Educational Supplement
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Condizione: Muy bueno. : Esta segunda edición del 'Diccionario de Negocios' de Oxford es una guía completa y actualizada para estudiantes y profesionales del mundo empresarial. Con más de 6,000 entradas, abarca una amplia gama de temas, desde finanzas y contabilidad hasta marketing y gestión. Este diccionario es una herramienta esencial para cualquier persona que necesite una referencia clara y concisa sobre los términos y conceptos clave en el ámbito de los negocios. EAN: 9780192800473 Tipo: Libros Categoría: Negocios y Economía|Diccionarios Título: A Dictionary of Business Autor: John Pallister| Market House Books Editorial: Oxford Paperbacks Idioma: en Páginas: 544 Formato: tapa blanda. Codice articolo Happ-2024-03-04-1ee394c9
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