A Practical Guide to Behavioral Research: Tools and Techniques - Brossura

Sommer, Robert

Brossura

ISBN 10: 0195067134 ISBN 13: 9780195067132

Casa editrice: Oxford University Press Inc, 1991

Riassunto

This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library and background research. In addition to clarifying and demystifying research, the text extends the discussion to the ethics of research, dissemination of information, public presentation, and the art of writing journal articles. The writing style is lively and straightforward, and the authors include many updated examples. This new edition also features more information about work being done outside North America. The new edition features more information on work being done outside North America, and includes many updated examples. This is an invaluable reference for anyone who is engaged in behavioral studies.

Su questo libro

Product Description

Book by Sommer Barbara and Robert

Dettagli dell?edizione

• Editore: Oxford University Press Inc
• Data di pubblicazione: 1991
• Lingua: Inglese
• ISBN 10: 0195067134
• ISBN 13: 9780195067132
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 378
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italia