Technology and Strategy: Conceptual Models and Diagnostics - Rilegato

Goodman, Richard A.; Lawless, Michael W.

Rilegato

ISBN 10: 0195079493 ISBN 13: 9780195079494

Casa editrice: OUP USA, 1994

Riassunto

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers.

Su questo libro

Informazioni sull'autore

Richard A. Goodman is Chair of Policy and Organizations Faculty at the John E. Anderson Graduate School of Management at the University of California, Los Angeles. Michael W. Lawless is Associate Professor of Strategy and Director of the Technology and Innovation Management Research Center at the University of Colorado, Boulder.

Dettagli dell'edizione

• Editore: OUP USA
• Data di pubblicazione: 1994
• Lingua: Inglese
• ISBN 10: 0195079493
• ISBN 13: 9780195079494
• Rilegatura: Copertina rigida
• Numero di pagine: 304
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia