The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity - Rilegato

Bruthiaux, Paul

 
9780195100327: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity
Rilegato
ISBN 10: 0195100328 ISBN 13: 9780195100327
Casa editrice: OUP USA, 1996

Sinossi

Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads.

Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.

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Informazioni sull?autore

Paul Bruthiaux teaches academic English in the American Language Institute at the University of Southern California.

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Editore
OUP USA
Data di pubblicazione
1996
Lingua
Inglese
ISBN 10 
0195100328
ISBN 13 
9780195100327
Rilegatura
Copertina rigida
Numero di pagine
224
Contatto del produttore
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