Information Technology: How Leading Firms use IT to gain an Advantage - Rilegato

Rapp, William V.

Rilegato

ISBN 10: 0195148134 ISBN 13: 9780195148138

Casa editrice: OUP USA, 2002

Riassunto

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.

Su questo libro

Contenuti

• Why Read This Book?
• Acknowledgements
• Hugh Patrick: Foreword
• Introduction
• Terminology
• Part One: A strategic Framework for using IT
• 1: Basic Strageic Framework
• 2: Managing Information Technology
• 3: Advanced Strategy
• 4: Convergence, Competition, Evolution
• Part Two: Cases
• 5: Pharmaceuticals: Takeda, Merck
• 6: Steel: Nucor, Tokyo Steel, Noppon Steel
• 7: Automobiles: Toyota
• 8: Retailing: Ito-Yokado, Seven-Eleven Japan
• 9: Life Insurance: Nationwide Financial Services, Meiji Mutual
• 10: International Retail Banking: Sanwa, Citigroup
• 11: Mobile Telecommunications: Nokia
• Part Three: Conclusions
• 12: Gaining a Leading Edge or Leaving a Bleeding Tail

Dettagli dell'edizione

• Editore: OUP USA
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0195148134
• ISBN 13: 9780195148138
• Rilegatura: Copertina rigida
• Numero di pagine: 336
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia