Car Launch: The Human Side of Managing Change - Brossura

Roth, George

Brossura

ISBN 10: 0195177983 ISBN 13: 9780195177985

Casa editrice: Oxford University Press, 2004

Riassunto

Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

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Informazioni sull'autore

George Roth was born in Germany and has a B .S. in Mechanical Engineering, a M. B. A. in Finance and Marketing, and a Ph .D. in Organizational Studies.

art Kleiner is the director of research and reflection at a consulting firm based in Cambridge, Massachusetts; a faculty member at New York Universityâs Interactive Telecommunications Program; and the âCulture & Changeâ columnist for Strategy + Business magazine. He is also the editorial director of the Fifth Discipline Fieldbook series and a longstanding writer on the human impact of management and technology.

Dettagli dell'edizione

• Editore: Oxford University Press
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0195177983
• ISBN 13: 9780195177985
• Rilegatura: Copertina flessibile
• Numero di pagine: 252
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia