Tools for Innovation - Rilegato

Rilegato

ISBN 10: 0195381637 ISBN 13: 9780195381634

Casa editrice: OUP USA, 2009

Riassunto

It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

Su questo libro

Informazioni sull?autore

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin.
Kristin L. Wood is Professor of Mechanical Engineering at the University of Texas at Austin

Dettagli dell'edizione

• Editore: OUP USA
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0195381637
• ISBN 13: 9780195381634
• Rilegatura: Copertina rigida
• Numero di pagine: 256
• Redattore: Markman Arthur, Wood Kristin
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia