The Advertising Effect: How to Change Behaviour - Brossura

Ferrier, Adam

 
9780195593921: The Advertising Effect: How to Change Behaviour
Brossura
ISBN 10: 0195593928 ISBN 13: 9780195593921
Casa editrice: OUP Australia & New Zealand, 2014

Sinossi


Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
OUP Australia & New Zealand
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
0195593928
ISBN 13 
9780195593921
Rilegatura
Copertina flessibile
Numero di pagine
240
Contatto del produttore
Oxford University Press
https://corp.oup.com/

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