Managing Retailing: Text and Cases - Brossura

Sinha, Piyush Kumar; Uniyal, Dwarika Prasad

Brossura

ISBN 10: 0195690702 ISBN 13: 9780195690705

Casa editrice: OUP India, 2007

Riassunto

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives


Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

Su questo libro

Contenuti

• 1.: The Domain of Retailing
• 2.: Indian Retail Industry
• 3.: Retailing in Other Countries
• 4.: Understanding Shoppers
• 5.: Delivering Value through Retail Format
• 6.: Deciding Store Location
• 7.: Category Management
• 8.: Supply Chain Management
• 9.: Retail Buying
• 10.: Store Layout and Design
• 11.: Retail Communication Mix
• 12.: Establishing a Pricing Strategy
• 13.: Store Loyalty
• 14.: Shop as a Social Construct
• 15.: Technology in Retailing

Dettagli dell'edizione

• Editore: OUP India
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0195690702
• ISBN 13: 9780195690705
• Rilegatura: Copertina flessibile
• Numero di pagine: 560
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia