Sinossi
Management: Principles, Processes and Practices is a comprehensive textbook designed for management students. The content of the book is balanced with a due focus on concepts and theory, tools and methods and applications. An integrated approach has been adopted with a modular structure that is comprehensive in nature in its coverage of the subject and jargon free at the same time.
The book discusses in detail both the managerial functions as well as organizational functions. The whole exposition is divided into six streams viz., Economic and Financial Analysis, Excelling through People, Managerial Competencies, Creating and Delivering Customer Value, Quantitative Methods and Information Systems, and Operations and Technology Management.
Written in a lucid style and user-friendly manner, the book presents the basics, essentials, and applications of management, which will be useful to students.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
- I: Evolution of Management Theory, Tools, Techniques and Practices
- II: Changing Framework of Planning, Organizing, Leading and Controlling Paradigm of Management Theory
- III: Creating and Delivering Customer Value
- 1: Marketing Research
- 2: Marketing Planning
- 3: Designing Marketing Mix
- 4: Customer Relation Management
- 5: Advertising Management
- 6: Brand Management
- 7: Creativity and Entrepreneurship
- IV: Economic and Financial Analysis
- 8: Business - Economic Fundamentals
- 9: Principles of Production
- 10: Markets
- 11: National Income Accounting
- 12: Goals and Functions of Finance
- 13: Financial Statements
- 14: Financial Ratio Analysis
- V: Excelling Through People
- 15: Organisational Structure
- 16: Organisational Effectiveness
- 17: Overview of Human Resource Management
- 18: Job Design
- 19: Recruitment and Selection
- 20: Training and Development
- VI: Managerial Roles and Effectiveness
- 21: Motivation - Key to Performance
- 22: Team Effectiveness
- 23: Communication - Your Power Effectiveness
- 24: Dynamics of Leadership
- 25: Decision Making
- 26: Emotional Intelligence
- 27: Stress Management
- VII: Quantitative Methods and Information Systems
- 28: Statistical Inference
- 29: Forecasting and Time Series Analysis
- 30: Regression Analysis
- 31: Index Numbers
- 32: Statistical Quality Control
- VIII: Operation and Technology Management
- 33: Production and Operation Management
- 34: Supply Chain Management
- 35: Kaizen
- 36: Six-Sigma
- 37: Japanese 5-S Practice
- 38: Total Quality Management
- 39: Technology Management
- 40: MIS
- 41: International Management
- IX: Emerging Trends in management Theory, Toos, Techniques and Practice
- Appendix
- References
Product Description
Book by Bhat Anil Kumar Arya
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Foto dell'editore
Management Principles, Processes, and Practices
Editore:
Oxford University Press, USA, 2008
ISBN 10: 0195694457
ISBN 13: 9780195694451
Antico o usato
Paperback
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Like New. Like New. book. Codice articolo ERICA78501956944576
Compra usato
EUR 108,66
Spedizione EUR 28,67
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili