Marketing Channels - Brossura

Kumar, Dinesh

Brossura

ISBN 10: 0198077092 ISBN 13: 9780198077091

Casa editrice: OUP India, 2012

Riassunto

Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases.

Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.

Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.

Su questo libro

L'autore:

Dinesh Kumar is Professor of Marketing at Gian Jyoti Institute of Management, Mohali. During his academic experience of more than 16 years, he has taught at Birla Institute of Management Technology (BIMTECH), Greater Noida and was a visiting faculty at Fore School of Management, and other management schools. During his industry experience of 15 years, he has worked for Mastermind consultants as director, US Embassy as business manager and Centre for Science and Environment as associate director.

Contenuti:

• Part I Roles and Functions of Marketing Channels
• 1: Overview of sales and distribution function in India
• 2: The Distribution Channel
• 3: Formats of distribution channels
• 4: Business Environment and Channel Management
• Part II Designing Distribution Channels
• 5: Distribution Channels Design
• 6: Systems of Distribution: Wholesalers
• 7: Front end of Distribution: Retail
• 8: Direct Marketing Systems
• 9: Moving Goods: Logistics
• Part III Managing Marketing Channels
• 10: Channel Structure and Integration
• 11: Managing Channels and handling conflicts
• Part IV Marketing Channel Control
• 12: Evaluation of Marketing Channels
• 13: Channel Information Systems
• Part V Modern Distribution Channels
• 14: Rural Distribution
• 15: Distribution in a digital age
• 16: International Marketing Channels

Su questa edizione

• Editore: OUP India
• Data di pubblicazione: 2012
• ISBN 10: 0198077092
• ISBN 13: 9780198077091
• Rilegatura: Copertina flessibile
• Numero di pagine: 576