Standards, Strategy, and Policy: Cases and Stories - Rilegato

Grindley, Peter

Rilegato

ISBN 10: 0198288077 ISBN 13: 9780198288077

Casa editrice: OUP Oxford, 1995

Riassunto

This book aims to help the business strategist and policy-maker understand how compatiblity standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards in practical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaing the profitability of a standard and how to compete within an established standard. It combines the strategic analysis with an evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepoint cordless phones. Standards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than for conventional products.

Su questo libro

Recensione

Interesting approach ... Provides a framework for evaluating a number of cases ... A fascinating story of innovation. (Long Range Planning)

Dettagli dell?edizione

• Editore: OUP Oxford
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0198288077
• ISBN 13: 9780198288077
• Rilegatura: Copertina rigida
• Numero di pagine: 300
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia