The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Valutazione media 3,4
( su 5 valutazioni fornite da GoodReads )
9780198297796: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities?

These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

challenges current beliefs about organizational identity, reputation, and branding ( management_abstract)

The Expressive Organization is an interesting collection of essays that succeeds by providing a diverse collection of researchers, theorists, and practitioners. ( Craig Carroll, Corporate Reputation Review)

One of the early strengths of this text is the ensemble of reputable voices called in from a variety of disciplines and business functions sharing a converging interest - but diverging experiences - in identity, branding, and corporate reputation. ( Craig Carroll, Corporate Reputation Review)

The opening chapters written by the editors provide an excellent historical framework. ( Craig Carroll, Corporate Reputation Review)

A number of audiences will benefit from the diverse perspectives provided in this text. The well-seasoned scholar will benefit from the conversations and thinking from scholars in other disciplines that one often does not have the time to engage. ... For the student, this text provides a good cross-section of research and thinking allowing the novice to develop a lay of the land in terms of thinking about representation in organizations ... the practitioner is able to benefit from having immediate access to some of the latest and cutting-edge thinking about corporate reputations, organizational identity and branding. ( Craig Carroll, Corporate Reputation Review)

L'autore:

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management. Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.

Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Editore: Oxford University Press, United Kingdom (2000)
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Oxford University Press, United Kingdom, 2000. Paperback. Condizione libro: New. 232 x 158 mm. Language: English . Brand New Book. This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with the expressive organization . Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive. Codice libro della libreria AOP9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 33,15
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Editore: Oxford University Press, United Kingdom (2000)
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Oxford University Press, United Kingdom, 2000. Paperback. Condizione libro: New. 232 x 158 mm. Language: English . Brand New Book. This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with the expressive organization . Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive. Codice libro della libreria AOP9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,86
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Quantità: 12
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97801982977960000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,86
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

4.

Schultz, Majken (EDT)/ Hatch, Mary Jo (EDT)/ Larsen, Mogens Holten (EDT)/ Holten Larsen, Mogens (EDT)
Editore: Oxford University Press 2000-08-17, Oxford (2000)
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi paperback Quantità: 5
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Oxford University Press 2000-08-17, Oxford, 2000. paperback. Condizione libro: New. Codice libro della libreria 9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 31,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,28
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Editore: Oxford University Press
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Paperback Quantità: 5
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Oxford University Press. Paperback. Condizione libro: new. BRAND NEW, The Expressive Organization: Linking Identity, Reputation and the Corporate Brand, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen, This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive. Codice libro della libreria B9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 32,03
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,97
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen,
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Paperback Quantità: 1
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Not Signed; This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corpora. book. Codice libro della libreria ria9780198297796_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 35,77
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,90
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Schultz, Majken
Editore: OUP Oxford (2000)
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Quantità: 12
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro OUP Oxford, 2000. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FU-9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,57
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Editore: Oxford University Press (2000)
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Brossura Prima edizione Quantità: 1
Valutazione libreria
[?]

Descrizione libro Oxford University Press, 2000. Condizione libro: New. 2000. 1st Edition. Paperback. This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Editor(s): Schultz, Majken; Hatch, Mary Jo; Larsen, Mogens Holten. Num Pages: 320 pages, numerous figures and tables. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 232 x 159 x 19. Weight in Grams: 436. . . . . . . Codice libro della libreria V9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,82
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

9.

Editore: Oxford University Press
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Brossura Quantità: 1
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Oxford University Press. Condizione libro: New. 2000. 1st Edition. Paperback. This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Editor(s): Schultz, Majken; Hatch, Mary Jo; Larsen, Mogens Holten. Num Pages: 320 pages, numerous figures and tables. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 232 x 159 x 19. Weight in Grams: 436. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 43,09
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Holten Larsen, Mogens
ISBN 10: 0198297793 ISBN 13: 9780198297796
Nuovi Quantità: 1
Da
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2000. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VU-9780198297796

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 42,09
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,65
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro