The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Brossura

 
9780198297796: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Brossura
ISBN 10: 0198297793 ISBN 13: 9780198297796
Casa editrice: Oxford University Press, USA, 2000

Sinossi

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.

Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.



Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Oxford University Press, USA
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
0198297793
ISBN 13 
9780198297796
Rilegatura
Copertina flessibile
Numero di pagine
308
Redattore
Schultz Majken
Contatto del produttore
Messaggerie Libri
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9780198297789: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Edizione in evidenza

ISBN 10:  0198297785 ISBN 13:  9780198297789
Casa editrice: OUP Oxford, 2000
Rilegato