Sinossi
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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Informazioni sull?autore
Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.
Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.
Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.
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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand
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ISBN 13: 9780198297796
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Paperback. Condizione: Very Good. The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780198297796
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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ISBN 10: 0198297793
ISBN 13: 9780198297796
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780198297796
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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ISBN 13: 9780198297796
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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand
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Oxford University Press, Incorporated, 2000
ISBN 10: 0198297793
ISBN 13: 9780198297796
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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ISBN 13: 9780198297796
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