The Social Net: Understanding human behavior in cyberspace

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9780198528753: The Social Net: Understanding human behavior in cyberspace

The Internet environment is unique - it affects our attitudes, inhibitions, feelings of responsibility, emotions, impressions of others, and relationships. The Internet enables people to express elements of their personality that they cannot usually reveal in face-to-face interactions. The understanding of these processes extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online.The Social Net examines the social psychology of the Internet. With chapters from leading internationally renowned academics, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behaviour. The book will be valuable for psychologists and anyone who wants to better understand how they can exploit the full potential of the Internet.

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Recensione:

The Social Net examines the social psychology of the Internet. With chapters from leading internationally renowned experts, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behaviour. The book will be valuable for psychologists and anyone who wants to better understand how they can exploit the full potential of the Internet. ( Fast Company Magazine)

L'autore:

Yair Amichai-Hamburger received his PhD from Oxford University and is now Assistant Professor at the Psychology department, Bar-Ilan University, Israel. He also works as an industrial consultant, and has advised many leading organizations. His fascination with cyberspace stems from his academic background and his practical experience as an industrial consultant to high tech and startup companies. He has written widely on the impact of the Internet on well-being.

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Yair Amichai-Hamburger (Editor)
Editore: Oxford University Press, USA (2005)
ISBN 10: 0198528752 ISBN 13: 9780198528753
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Descrizione libro Oxford University Press, USA, 2005. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0198528752

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