Sinossi
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.
Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty.
In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants.
As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.
This textbook is accompanied by an integrated Online Resource Centre:
For students:
- Apply your research skills and widen your understanding of real-world brand management with our range of web exercises.
- Connect to relevant and reliable sources of online information using our chapter-by-chapter web links.
For registered lecturers:
- Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class.
- Access links to a range of relevant articles, YouTube videos, and websites to support your teaching.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management. Larry Percy is an international marketing and communication consultant and Visiting Professor at Copenhagen Business School. Simon Pervan is Associate Professor in Marketing, Swinburne University of Technology, Australia.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Strategic Brand Management
Editore:
Oxford University Press, 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201
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Da: More Than Words, Waltham, MA, U.S.A.
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Condizione: Good. . Former Library book. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. All orders guaranteed and ship within 24 hours. Codice articolo BOS-O-12a-02856
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Strategic Brand Management
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Paperback. Condizione: Very Good. Strategic Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780198704201
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Strategic Brand Management
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Oxford University Press, 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR007662841
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Strategic Brand Management
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Oxford University Press, Incorporated, 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17678074-20
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Strategic Brand Management
Editore:
Oxford University Press, Incorporated, 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 3rd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 14527438-6
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780198704201
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Strategic Brand Management
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Oxford University Press, 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780198704201. Codice articolo 8987035
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Foto dell'editore
Strategic Brand Management
Editore:
Oxford University Press, 2015
ISBN 10: 0198704208
ISBN 13: 9780198704201
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780198704201. Codice articolo 9873071
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