This book is a thorough and lively introduction to the role, importance, and power of the mass media in contemporary British spciety. What is the mass media, and how does it help shape life in modern Britain?: After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere.
Contemporary issues surrounding today's media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and `moral panics'? the authors also finally look towards the future, considering prospects for a global media and the possible effects of the information superhighway.
This book will be an invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, and for anyone interested in our mass media.
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John Eldridge is at University of Glasgow. Jenny Kitzinger is at University of Glasgow.
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Hardback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR014367641
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0198781725. Codice articolo 8248349
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