Strategic Management: Process, Content, and Implementation - Brossura

Macmillan, Hugh

 
9780198782292: Strategic Management: Process, Content, and Implementation

Sinossi

This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

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Recensione

"Succinct and attractively presented. A useful overview of the key concepts"

"Straight-forward, compact text very suitable for undergraduate study", B Lee, DeMontfort University

It provides a clear & concise overview of Strategic Management issues. (Martyn Kendrick, Lecturer, De Montfort University)

Nicely balanced. Good introduction. Good on content. (P L Jennings, Senior Lecturer, Loughborough University)

L'autore

Hugh Macmillan is at Edinburgh University. Mahen Tampoe is at Henley Management College.

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