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Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.
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Informazioni sull?autore
Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.
Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.
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Business Research Methods: Second Edition
Editore:
Oxford University Press, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
Antico o usato
Softcover
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fine. Leichte Risse; Gebogener Buchrücken. The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process. New to this Edition - Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research. - Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations. - Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers. Codice articolo 19c82cb9-3c36-4cf9-ac0f-f282e4e5b1a6
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Business Research Methods
Editore:
Oxford University Press, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-K-006-01609
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Business Research Methods
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Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL5366114
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Business Research Methods
Editore:
Oxford University Press, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00199284989-G
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Business Research Methods
Editore:
Oxford University Press, Incorporated, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 6717506-6
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Business Research Methods
Editore:
Oxford University Press, Incorporated, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 2nd Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4958964-6
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Business Research Methods
Editore:
Oxford University Press, Incorporated, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 8461250-6
Quantità: 1 disponibili
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Business Research Methods
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Paperback. Condizione: Very Good. Business Research Methods This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780199284986
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780199284986
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Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 2693465
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