The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works.
Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by those who create, tap, and steer information flows to suit their goals and in ways that modify, enable, and disable the power of others, across and between a range of older and newer media.
Chadwick examines news making in all of its contemporary "professional" and "amateur" forms, parties and election campaigns, activist movements, and government communication. He presents compelling illustrations of the hybrid media system in flow, from American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly-contested political scandals, from the daily practices of journalists, campaign workers, and bloggers to the struggles of new activist organizations. This wide-ranging book maps the emerging balance of power between older and newer media technologies, genres, norms, behaviors, and organizational forms.
Political communication has entered a new era. This book reveals how the clash of older and newer media logics causes chaos and disintegration but also surprising new patterns of order and integration.
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This book blows up the old categories of media. Forget about organizational boundaries, gatekeeping, and simple distinctions between information producers and consumers. We have entered an age of hybrid media in which changing assemblages of communication are transforming political processes. Chadwick explains how to understand these hybrid systems, and raises the possibility that the proliferation and democratization of communication technologies will make hybridity the new norm. ( W. Lance Bennett, Professor of Political Science and Ruddick C. Lawrence Professor of Communication, University of Washington)
For too long, accounts of digital media and democratization have relied on generalized narratives of transformation. Andrew Chadwicks new book by contrast focuses on what people actually do with todays combinations of old and new media, particularly those in media or politics whose professional lives are devoted to managing that interface. Through a concept of hybrid media well-grounded in media history and social theory, Chadwick provides a smart and much-needed manual for an age of bewildering change. ( Nick Couldry, Professor of Media, Communications, and Social Theory, London School of Economics)
Andrew Chadwick is Professor of Political Science and the Founding Director of the New Political Communication Unit in the Department of Politics and International Relations at Royal Holloway, University of London. He is the author of the award-winning book Internet Politics: States, Citizens, and New Communication Technologies, co-editor (with Philip N. Howard) of The Handbook of Internet Politics, and the founding editor of the OUP book series, Oxford Studies in Digital Politics. http://www.andrewchadwick.com.
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Descrizione libro Oxford Univ Pr, 2013. Hardcover. Condizione libro: Brand New. 1st edition. 272 pages. 9.25x6.00x0.75 inches. In Stock. Codice libro della libreria zk0199759472
Descrizione libro Oxford University Press, 2013. Hardcover. Condizione libro: New. book. Codice libro della libreria 0199759472