SUN TZU & ART OF MODERN WARFARE UPD ED P: Updated Edition - Brossura

MCNEILLY, Mark R.

Brossura

ISBN 10: 0199957851 ISBN 13: 9780199957859

Casa editrice: Oxford University Press, 2015

Riassunto

Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader.

Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world.

This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring", and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War.

Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.

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Informazioni sull?autore

Mark McNeilly is a former U.S. Army infantry captain and graduate of the 101st Airborne "Screaming Eagles" Helicopter Assault School. The author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, he is currently Adjunct Professor of Marketing at Kenan-Flagler Business School, University of North Carolina, Chapel Hill.

Dettagli dell?edizione

• Editore: Oxford University Press
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 0199957851
• ISBN 13: 9780199957859
• Rilegatura: Copertina flessibile
• Numero di pagine: 328
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italia