Sinossi
This text can be used for a one-semester or one-quarter undergraduate course, or as background reading in a graduate course. It provides an overview of key managerial issues that a firm engaged in international business must deal with and gives real-life examples of how these issues are being addressed. Material is written for the well-prepared student with a previous course in management. Part I discusses the business environment and the role of the manager in an international firm, and Part II focuses on strategy formulation and foreign market entry choices. Part III looks at operations management and organizational design and control, and Part IV covers human resources and issues of ethics and social responsibility. The author is affiliated with The College of New Jersey. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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International Management: A Strategic Perspective
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