Articoli correlati a Global Marketing Management: Cases and Readings
Sinossi
This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing.
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Book by Buzzell Robert D Quelch John A Bartlett Christophe
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Global Marketing Management: Cases and Readings
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Paperback. Condizione: Very Good. Global Marketing Management: Cases and Readings This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780201539721
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Global Marketing Management: Cases and Readings
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Global Marketing Management: Cases and Readings
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Global Marketing Management: Cases and Readings Buzzell
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Global Marketing Management: Cases and Readings
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Addison-Wesley Pub (Sd), 1995
ISBN 10: 0201539721
ISBN 13: 9780201539721
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