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Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products - Brossura
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Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Editore:
Addison Wesley Longman Publishing Co, 1991
ISBN 10: 0201567555
ISBN 13: 9780201567557
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Brossura
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Codice articolo wbs5496605790
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Da: Goodwill Industries of VSB, Oxnard, CA, U.S.A.
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Condizione: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us. Codice articolo 4JQZV100066O
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Da: FOLCHATT, Chattanooga, TN, U.S.A.
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Paperback. Condizione: Interior is excellent. very good cover. Codice articolo 2211220040
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Da: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_374677687
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