Strategic Management: A Methodological Approach - Brossura

Rowe, Alan J.; Mason, Richard O.

 
9780201586381: Strategic Management: A Methodological Approach
Brossura
ISBN 10: 020158638X ISBN 13: 9780201586381
Casa editrice: Addison-Wesley, 1993

Sinossi

The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The text places the emphasis on the experiential approach in conducting case analysis for strategic management course. It uses worksheets to engage students in the study of course. The text includes all new cases and expanded coverage on topics such as organizational restructuring, competitor analysis, cost de-averaging and the use of information technology to gain a competitive advantage, global strategy, strategic alliances and generic competitive strategies. There is also emphasis on management aspects of strategy, on industry analysis, environmental analysis, on leadership and on the change process.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Mason Rowe Rowe Alan J

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Addison-Wesley
Data di pubblicazione
1993
Lingua
Inglese
ISBN 10 
020158638X
ISBN 13 
9780201586381
Rilegatura
Copertina flessibile
Numero di pagine
1072
Contatto del produttore
non disponibile
Persona responsabile
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Repubblica Slovacca

Altre edizioni note dello stesso titolo

9780201600827: Strategic Management: A Methodological Approach

Edizione in evidenza

ISBN 10:  020160082X ISBN 13:  9780201600827
Casa editrice: Addison Wesley, 1993
Brossura